A recent CareerBuilder.com survey reported that employers are turning more often to social networking sites to screen potential candidates. In fact, 51 percent of employers said they did not hire a candidate because of the content they found on the candidate’s social media. If social media wasn’t enough to get the scoop on an applicant, 45 percent of employers responding use Google search engine to dig up whatever shows up on candidates.
Three areas of researching social media were examined closely:
Most common reasons not to hire a candidate:
- Inappropriate photographs – 46 percent
- Discriminatory comments related to race, gender, religion, etc. – 28 percent
- Unprofessional screen name – 21 percent
Content that made the candidate look more appealing:
- Good feel for candidate’s personality; good fit for culture – 46 percent
- Social media site conveyed professionalism – 43 percent
- Other people posted positive references about the candidate – 30 percent
What the candidate posted about themselves and what others posted about them:
- Profile included links to an escort service
- Posted a photo of a warrant for his arrest
- Featured a pig as his closest friend
Job candidates need to promote themselves on social media, but posts need to be professional and in good taste. And, don’t forget to Google yourself. You may be surprised that the angry complaint you posted about a local liquor store three years ago still shows up! Be careful, because what you post may cost you a job!