It makes sense to think that an organizations top performance priority would receive proportionally allocated funding to achieve its mission. I’m in marketing and my top priority objective is lead generation. Therefore it should come as no surprise that when I prepare a strategic plan and budget forecast that the largest wedge of budget pie sought is to fund lead generation initiatives. That just makes sense.
That’s why the results of a recent HR priority vs. funding survey from BNA took me by surprise. Why would human resources priority vs budget allocation equation be any different?
Case in point: Recruiting and Retention. Human resources executives most commonly cite their department’s performance in recruiting and retaining employees as the primary factor in how top management evaluates HR’s contribution to the organization. But despite the importance assigned to recruiting, budgets are stagnant and the systems deployed are often inadequate.
