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March 11, 2014

Embracing Social Media to Promote Employer Brand

It should come as no surprise that the explosion of social media has fundamentally transformed the way we conduct every aspect of business from product development, marketing, sales, and even how we manage the human resources function.  Often as the gatekeeper of policies, HR is reluctant to embrace technology or adapt technology to business processes as this often involves creating new policies, new procedures, and training plans.  Now is the time for HR to take down the firewalls and promote using social media as a tool to engage employees and grow brand awareness.

Social media may now be the single best way for companies to attract talent that is not only a good fit for the technical aspects of the position, but also a great cultural fit.   HR professionals and hiring managers now have a unique opportunity to give potential employees a glimpse of company culture through the use of industry blogs, company web sites, and company Facebook posts and Tweets.  Tweets and Facebook posts give quick real time insight into company successes and events.  In contrast, a lack of online presence may lead a great candidate to overlook your company.  Since it is clear the social media revolution is a permanent presence in our business lives, don’t let the opportunity to use this tool to attract all the rights candidates pass you by!

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