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February 4, 2014

Hot Jobs in Marketing

Filed under: General HR Buzz,Hiring & Jobs6:00 am

Demand for marketers is increasing, but it depends on the skill sets you have.  There is a shortage of certain skill sets and an overabundance of old school.  Skill sets in big demand are in social media, mobile media/marketing, automation, and Search Engine Optimization. The old traditional media formats such as print, radio, and television are more in the decline.

Recent college graduates are at a slight disadvantage as the universities are not adjusting their curriculums to accommodate the new technologies as fast as the workplace needs them, according to Linda Girard, CEO of Pure Visibility. Therefore, new graduates are having to do more “on-the-job-learning” as soon as they join an organization.  It typically takes three to six months to become familiar with the new language and technology to be useful to employers and clients alike. You will find organizations investing in training for entry level positions. Experienced positions are expected to be knowledgeable with both old and new styles of marketing mediums, with very little training offered.


Source:  Aquent/AMA Survey; and SEMPO’s Fourth Annual Salary Survey



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