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February 27, 2009

HR Fact Friday: Employer to Employee Communication Improves During Tough Times

Filed under: Communication — Tags: , , 8:45 am

Unfortunately it took an economic recession to open up the lines of communication for many employers to keep their workforces better informed regarding topics of employee concern. . . namely job security, benefits programs, and company performance.  According to data released by Watson Wyatt in the February issue of SHRM Magazine and collected in 12/08 the topics of workforce communications over the past 60 days are:

Job security: 38%

Company performance and solvency: 80%

Bonuses or other incentive pay: 34%

Customer impact: 49%

Benefit programs: 46%

Base pay: 17%

Based on employee surveys this data correlates to the concerns expressed by employees (by percentage). So one could conclude that employers do care more about what employees think during challenging times and believe it a good practice to keep them informed regarding areas of concern that could affect their jobs and financial security. The cynic in me understands that there is a C.Y.A. (cover your a_ s ) factor driving the motivation of the employers in the event there needs to be some cutbacks or adverse staffing actions. Nonetheless as a marketer, more communication is always a good thing . . . as long as it is consistent, truthful, and accurate.

If you are interested in knowing what your workforce is thinking and learning their primary areas of concern, conduct an employee opinion survey. HRN can help. We have experienced HR consultants on staff who can prepare and administer employee surveys. For more information all us at 801-747-1170 or email HRN at


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