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January 5, 2009

Keeping Employees Engaged During Troubling Times

Filed under: Communication12:23 pm

A Watson Wyatt survey shows that as pay and benefits are being reduced, U.S. employers are stepping up their communication to workers about their financial performance and solvency. The chief aims are to help alleviate growing levels of stress and anxiety caused by the recession and to earn employees’ trust, according to the firm’s report Communicating to Employees During the Current Financial Crisis.

According to employers, job security and company performance and solvency top employees’ concerns. While 80 percent of employers who are communicating about the financial crisis noted that they have already sent messages to employees about company performance and solvency, only 38 percent have communicated about job security.

“Employers clearly understand the impact the financial crisis is having, not only on their business but on their employees as well,” says Kathryn Yates, global director of communication consulting at Watson Wyatt. “With no end in sight to the recession, communicating regularly with employees will be critical for companies to keep their workers engaged and productive.”

Source: shrm.org, Stephen Miller

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